
When a major media outlet does not put the headline that 44 trans people were killed in 2020 on the front page of their newspaper, that is a design decision.” “In order to define examples of how design is inherently exclusive or hostile to LGBTQ people, we have to recognize that all design is created by people, and people make design decisions that tend to reinforce the hierarchies of bodies intentionally or unintentionally,” says Theo Swanson, brand designer at Red Antler, referring to the author and activist Sonya Renee Taylor, adding, “when a fashion company designs a website that ascribes gender to their clothes and reinforces the gender binary, that is a design decision. The design team understood in a more profound sense all the inherent biases that exist all around us, heteronormative elements placed in plain sight by designers with a narrower vantage point. It made the whole experience more special,” said Emily Heyward, co-founder and chief brand officer at Red Antler. I’m sure anyone would have done amazing work for them, but because we had a personal understanding of the FOLX audience and what they are looking for, we were able to be bold and brave with the branding in a way that maybe others wouldn’t have. By working with a queer-led team at Red Antler, we were able to speak openly about what we could accomplish and what we needed to do that.”


“I wanted to create something that wasn’t just about healthcare, but a brand that was sexy and embodied what it feels like to live and love freely. “I felt that it was a necessity to work with a design team that also understood that and was able to bring that to the core of every FOLX’s design,” Breitenstein adds. It's a very personal topic that has come from experiencing years of discrimination and discomfort in healthcare,” explains A.G. “For everyone at FOLX, this is more than just a company.

Better still, according to the company, it all comes without “the judgment” or “having to explain yourself.”
#Folx go free how to
Available today in 11 states-California, Connecticut, Delaware, Florida, Illinois, Massachusetts, North Carolina, New York, Texas, Virginia, and Washington-FOLX is also launching a knowledge library as a free online resource for all things queer and trans health, written by FOLX clinicians, team members, and the community, answering questions and addressing concerns on an array of topics like what to expect from hormone replacement therapy or even helpful tips on how to negotiate the health care system.Įverything ships to their customers discreetly, and they have unlimited access to the brand’s experienced clinicians. Breitenstein worked with the agency Red Antler to form an entirely queer design team, lending authenticity to the company's identity, a critical component when it comes to health providers.įOLX focuses on providing health services such as hormone therapy, PrEP, STI testing, erectile dysfunction treatment, skincare, and hair loss, specifically serving the LGBTQIA+ community. For a brand and visual identity to match its mission, FOLX founder A.G. FOLX leverages the advantages of telemedicine to provide healthcare that meets the needs of queer and trans patients. Privacy and safety concerns also loom large, in addition to the discrimination many in the Queer community face. Living outside of a big city makes finding specialists difficult, and visits often require long traveling times. But there are other instances where the nascent platform can provide healthcare, especially to underserved patients like queer and trans folks.

#Folx go free pro
But, keep in mind that Folx can be used for free, while the pro version costs less than $20, and a small fee for support is a way for users to contribute to, and upkeep future release updates.Telemedicine, the practicing of medicine remotely from patients, is still in the early days, seeing inroads in niche fields such as mental health and dentistry.
#Folx go free software
Most people today have come to expect that any reliable software provider will have a customer support department that can resolve issues within a matter of hours. The urgent support plan costs $15 a year, which cloud be perceived as a pointless fee. But for users that want faster support – under 4 hours – can pay for the urgent support plan. Customer tickets can be opened by sending a quick an email form, and their website even claims that they will respond to your message within 1-2 business days, which can be a real pain if you need quick assistance, but generally speaking for this software, you will likely never need support. Their support page is loaded with resources such as FAQs, forums, and user guides, and phone support is available during local business hours.
